{"id":4113,"date":"2025-12-31T23:59:17","date_gmt":"2025-12-31T22:59:17","guid":{"rendered":"https:\/\/www.bergerat.ch\/?post_type=portfolio&#038;p=4113"},"modified":"2026-05-12T10:17:57","modified_gmt":"2026-05-12T08:17:57","slug":"mcm","status":"publish","type":"portfolio","link":"https:\/\/www.bergerat.ch\/en\/brands\/mcm\/","title":{"rendered":"MCM"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-8uf3h-d4dbb7a6e1b661113e7a110ffe412627 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  nob-schmaler-container nob-marken-detail avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4113'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1smcl9-86014a3bc231743fb132995f43499bfe\">\n.flex_column.av-1smcl9-86014a3bc231743fb132995f43499bfe{\nwidth:74.25%;\n}\n<\/style>\n<div  class='flex_column av-1smcl9-86014a3bc231743fb132995f43499bfe av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt4e3qx9-0ce2ea3d0e9833b978b0c010eb7b615f\">\n#top .hr.hr-invisible.av-lt4e3qx9-0ce2ea3d0e9833b978b0c010eb7b615f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lt4e3qx9-0ce2ea3d0e9833b978b0c010eb7b615f hr-invisible  avia-builder-el-2  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt4djs8s-ada8c080f59b936d12c941fa08be30fb\">\n.avia-image-container.av-lt4djs8s-ada8c080f59b936d12c941fa08be30fb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lt4djs8s-ada8c080f59b936d12c941fa08be30fb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lt4djs8s-ada8c080f59b936d12c941fa08be30fb av-styling- avia-align-left  avia-builder-el-3  el_after_av_hr  el_before_av_textblock  nob-marken-detail-logo'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4107 avia-img-lazy-loading-not-4107 avia_image ' src=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/nobilis-group-mcm-logo-portfolio-page.png\" alt='' title='MCM | BERGERAT'  height=\"741\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/nobilis-group-mcm-logo-portfolio-page.png 1000w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/nobilis-group-mcm-logo-portfolio-page-300x222.png 300w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/nobilis-group-mcm-logo-portfolio-page-768x569.png 768w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/nobilis-group-mcm-logo-portfolio-page-705x522.png 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lt4dk08w-881343da6a8b498b5a217370c03455f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>MCM is a luxury lifestyle goods and accessories brand founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation &#8211; dreamers, creatives and digital natives &#8211; MCM&#8217;s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.<\/p>\n<p>MCM is currently distributed in 650 stores in 40 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and other countries. For further information, please visit: <a href=\"http:\/\/www.mcmworldwide.com\">www.mcmworldwide.com<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-lt4dkg50-7292a893338baabcae0d07aeb2401ad5-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  nob-marken-detail-button'><a href='https:\/\/www.bergerat.ch\/en\/brands\/'  class='avia-button av-lt4dkg50-7292a893338baabcae0d07aeb2401ad5 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Brand overview<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n0t6t-acbb8da50cf2f6290541b7f605e5b694\">\n.flex_column.av-1n0t6t-acbb8da50cf2f6290541b7f605e5b694{\nwidth:22.75%;\nmargin-left:3%;\n}\n<\/style>\n<div  class='flex_column av-1n0t6t-acbb8da50cf2f6290541b7f605e5b694 av_one_fourth  avia-builder-el-6  el_after_av_three_fourth  el_before_av_hr  flex_column_div  '     ><div  class='avia-slideshow av-lt4dq4pf-d976de62db147e57c9fdcf1485cae7b1 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-7  avia-builder-el-no-sibling  av-slideshow-ui av-control-minimal av-control-minimal-dark av-nav-dots-visible av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 200%;'><li  class='avia-slideshow-slide av-lt4dq4pf-d976de62db147e57c9fdcf1485cae7b1__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4108 avia-img-lazy-loading-not-4108\"  src=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-MCM-Eau-de-Parfum.jpg\" width=\"440\" height=\"880\" title='MCM - Eau de Parfum | BERGERAT' alt='MCM - Eau de Parfum | BERGERAT'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-MCM-Eau-de-Parfum.jpg 440w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-MCM-Eau-de-Parfum-150x300.jpg 150w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-MCM-Eau-de-Parfum-353x705.jpg 353w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lt4dq4pf-d976de62db147e57c9fdcf1485cae7b1__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4109 avia-img-lazy-loading-not-4109\"  src=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Crush-Eau-de-Parfum.jpg\" width=\"440\" height=\"880\" title='MCM - Crush Eau de Parfum | BERGERAT' alt='MCM - Crush Eau de Parfum | BERGERAT'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Crush-Eau-de-Parfum.jpg 440w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Crush-Eau-de-Parfum-150x300.jpg 150w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Crush-Eau-de-Parfum-353x705.jpg 353w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lt4dq4pf-d976de62db147e57c9fdcf1485cae7b1__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4110 avia-img-lazy-loading-not-4110\"  src=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Darling-Doxie-Eau-de-Parfum.jpg\" width=\"440\" height=\"880\" title='MCM - Darling Doxie Eau de Parfum | BERGERAT' alt='MCM - Darling Doxie Eau de Parfum | BERGERAT'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Darling-Doxie-Eau-de-Parfum.jpg 440w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Darling-Doxie-Eau-de-Parfum-150x300.jpg 150w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Darling-Doxie-Eau-de-Parfum-353x705.jpg 353w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-lt4dq4pf-d976de62db147e57c9fdcf1485cae7b1__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4111 avia-img-lazy-loading-not-4111\"  src=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Charming-Pup-Eau-de-Parfum.jpg\" width=\"440\" height=\"880\" title='MCM - Charming Pup Eau de Parfum | BERGERAT' alt='MCM - Charming Pup Eau de Parfum | BERGERAT'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Charming-Pup-Eau-de-Parfum.jpg 440w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Charming-Pup-Eau-de-Parfum-150x300.jpg 150w, https:\/\/www.bergerat.ch\/wp-content\/uploads\/2025\/12\/mcm-nobilis-group-packshots-880x440-Charming-Pup-Eau-de-Parfum-353x705.jpg 353w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b5ilx-5ea5b65c18a58e901dbaaec5c01783ce\">\n#top .hr.hr-invisible.av-b5ilx-5ea5b65c18a58e901dbaaec5c01783ce{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-b5ilx-5ea5b65c18a58e901dbaaec5c01783ce hr-invisible  avia-builder-el-8  el_after_av_one_fourth  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>MCM is a luxury lifestyle brand with a German heritage that combines classic design with innovation, technology and rebellious zeitgeist.<\/p>\n","protected":false},"featured_media":4112,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[21],"class_list":["post-4113","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-prestige-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/portfolio\/4113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/comments?post=4113"}],"version-history":[{"count":5,"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/portfolio\/4113\/revisions"}],"predecessor-version":[{"id":4502,"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/portfolio\/4113\/revisions\/4502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/media\/4112"}],"wp:attachment":[{"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/media?parent=4113"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/tags?post=4113"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.bergerat.ch\/en\/wp-json\/wp\/v2\/portfolio_entries?post=4113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}